In this always updated guide, we'll cover every single piece of software coaches, consultants, and entrepreneurs need to integrate Growth Loops and to automate their customer acquisition.
We'll also cover some processes and software that help you increase your conversion rates at each step.
Each piece of software I recommend here is something we personally use at Growthy.com or something we use with clients depending on their needs.
The Growth Marketing Software Stack
Before we get into the specific software, there is one thing you should keep in mind, software only helps you get 20% of the results.
80% of your results in terms of customer and client acquisition and increased month over month revenue comes from your messaging and your conversion process.
What I mean is, no one software will make your marketing better than investing in improving your conversion process to convert your clients and customers better.
Software is just a tool, and the best growth marketers can use any tool to get very similar results as long as they have an understanding of human psychology, copywriting, and how all the pieces fit together.
We're going to start with the core foundation from the bottom up of what a person needs to start from scratch.
Some of the links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your growth marketing goals.
#1 FOR WEBSITE HOSTING
All of my websites and a majority of my clients websites are hosted on Liquid Web. The reason is because when you're website goes down, get's hacked and you have no idea how to fix it, Liquid Web support is there for you 24/7 and they'll answer the phone or chat within 59 seconds and their help desk answers you in 59 minutes guaranteed.
They may not want me to tell you this, but they help me with stuff outside their scope of work in the Cloud VPS Hosting. They help me set up a free SSL certificate, upgrade my server etc.
Their websites speeds are also incredibly fast.
Depending on your needs and sophistication with web hosting services, I would recommend Cloud VPS Hosting for technical people and if you don't want to deal with the tiny details, pick Managed WordPress or Managed WooCommerce if you want an e-commerce store in WooCommerce.
I have used Liquid Web for over 10 years and they have saved my websites and client websites from a lot of issues (caused by me or hackers).
#1 FOR CREATING LANDING PAGES & OPT-INS
LeadPages is my go to tool for creating quick and effective landing pages.
They are constantly adding new pages, new features, and now you can completely build an effective website with Leadpages, it helps you deploy very quickly.
Their lead buttons are extremely useful as well for any non-lead pages pages, and you can connect their service with so many different tools.
#1 FOR BUILDING EMAIL LISTS & AUTOMATIONS
After using many different email systems for years, when drip came around and started overhauling it's automations, it made drip the go-to email service for me and clients.
I build a lot of custom automations that are easy to copy over to clients (and made available to Growthy.com customers) and use it to run all my automations.
With an easy to use interface, easy way to split off different projects, and tons of customization and ease of use, drip beats everything else I've used.
#1 FOR WEBSITES AND ENHANCING MARKETING
My go to default theme and marketing stack for a majority of my projects and for clients.
Thrive themes gives you the ability to create great looking and converting landing pages and websites in a few seconds. With a few tweaks, you’ll have a live ready to go page for your launches and products.
Integrates with a lot of software out there and packed with insanely valuable plugins that usually cost thousands of dollars a year to purchase for one year.
The thrive membership is worth it as it gives you unlimited support and access to all current and new themes and plugins, which they are always constantly updating with more features and functionality to grow your business.
Build Your Blog / Website / Course
My go to web hosting for all my hosting and a majority of clients. Get off shared hosting and experience the speed and stability of your own VPS or server.
They also have a lot of great managed services for wordpress or ecommerce.
Extremely easy to create websites quickly. Can easily create your membership area and sales process.
After using a lot of membership software and building a lot of successful 6 figure plus membership websites, I highly recommend MemberMouse to start with and scale with.
It has amazing features in integrations that are focused on understanding and keep your members members as long as possible and make more in sales.
You can also easily build high converting checkout pages.
Thrivecart is my go to cart for creating high converting carts quickly and to get more sales out of my checkout page.
Easy to split test and integrates with most tools out there.
So many startups and companies are using all in one software for email, chat, support, and are missing out on what chat does best, which is sales.
Drift is feature packed and should definitely be utilized for your website sales process.
Support software is dime a dozen.
When you start using one, they basically lock you in.
Go with Zoho Desk if you need a free version that’s extremely powerful and grows with your company.
Go with shopify if you’re looking for an e-commerce solution. There is a reason they are the leading one and it’s all about ease of setting up a store and giving you the features you need.
Host Your Videos
For membership websites and heavy video hosting, go with Vimeo Pro at great pricing and consistency.
While Wistia is extremely expensive, it’s integration and ease of use for marketing can be worth it.
Software For Effective Growth Marketing
Drip is my go-to email and automation solution for a majority of businesses.
Takes minutes to create powerful automations and easy to create great looking emails.
Having been a user for years with leadpages, they are always adding more and more landing pages and powerful features.
Extremely easy to create landing pages quickly. Is included when you pick up a thrive membership.
The one thing about clickfunnels is their focus. You literally click and have a funnel and there are thousands of templates out there to clone working funnels around the internet.
WordPress Plugins For Better Websites
The go-to plugin to help you have better SEO on your website.
Carries a lot of functionality at a free price.
W3 TOTAL CACHE
Speed is extremely important to google, this is the plugin to make your website load faster.
I highly recommend you read any guides that help you set this up.
ALL THRIVE THEMES PLUGINS
If you’re looking for any stack a marketer or business needs, it’s in Thrive Membership plugins.
From deadline countdown, to landing page creation, to beautiful membership websites, to lead generation, robust quiz creators, to split testing, and tons more, Thrive Membership combines the functionality of extremely expensive software into one seamless package.
Put All This Software Together To Create An Automated Scalable Growth Machine
What you need is a strategy that works both short term and long term, that scales as you grow your business. See how you can get 25-50% month over month growth using all the software mentioned on this page.